Blog #3 - My Favorite Cover 

Golf Digest (favorite)

"Golf Digest evolved more in 2014 than in any stretch of its 64-year history. Following a major survey that helped us understand the preferences and habits of the millennial golfer, we embarked on a thorough redesign, moving the magazine from strictly service to lifestyle and service. Our June cover succinctly captures this evolution. Not only does this issue represent the first of Golf Digest’s redesign, cover subject Jimmy Fallon, photographed by Peter Yang, perfectly speaks to Golf Digest’s new target audience and fastest-growing segment of readers—millennials. Fallon unveiled the June cover on the Tonight Show." - See more at: http://www.magazine.org/asme/magazine-cover-contest/past-winners-finalists/2015-winners-finalists#sthash.xVafqgUt.dpuf

I love this cover because I love Jimmy Fallon and how his hilarity comes through in this shoot, even though it is centered around golf. Since Jimmy Fallon is loved by, not just millennials, but all age groups this cover successfully speaks to most people. If a 16 year old or a 45 year walked by this cover I feel like they would take notice. The simple white background allowed all eyes to be focused on Fallon and his pose with the golf club. His geometric stance is also an attention grabber. The magazine shifted directions into a lifestyle and service type magazine, and having Jimmy Fallon on their cover really helped push this progression.